> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Visitor data widget

> Track website visitor analytics including page views, unique visitors, and traffic sources on your HoopAI dashboard.

The visitor data widget displays website traffic metrics directly on your dashboard, giving you a quick overview of how visitors interact with your HoopAI-hosted pages — funnels, websites, and landing pages.

## What data it shows

| Metric                | Description                                                      |
| --------------------- | ---------------------------------------------------------------- |
| **Total page visits** | Number of page loads across your sites                           |
| **Unique visitors**   | Distinct visitors (deduplicated by session)                      |
| **Visits over time**  | Trend line showing traffic patterns                              |
| **Traffic sources**   | Where visitors are coming from (direct, organic, referral, paid) |
| **Device breakdown**  | Desktop vs. mobile vs. tablet split                              |

## Adding the widget

<Steps>
  <Step title="Enter edit mode">
    Click the **pencil icon** on your dashboard to enter edit mode.
  </Step>

  <Step title="Add the widget">
    Click **Add Widget** and select from the **Visitor Data** category. Choose the specific widget type (total visits, unique visitors, or visits over time).
  </Step>

  <Step title="Configure">
    Set the date range, chart type, and any filtering conditions.
  </Step>

  <Step title="Save">
    Click **Save**, then **Save Changes**.
  </Step>
</Steps>

## Filtering by date range

Use the widget's date range setting to compare traffic across periods:

* **Last 7 days** — monitor recent trends
* **Last 30 days** — evaluate monthly performance
* **Custom range** — analyze specific campaign periods

Enable **Comparison Date Range** in the widget configuration to show a previous period side-by-side with the current one.

## Comparing periods

The comparison feature overlays two time periods on the same chart. This helps answer questions like:

* Did traffic increase after launching a new campaign?
* How does this month compare to last month?
* Is weekend traffic growing or declining?

<Tip>
  Pair the visitor data widget with conversion and attribution widgets to connect traffic volume to actual leads and sales.
</Tip>