> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS activity metrics

> Understand sent, delivered, clicked, and failed SMS status metrics to evaluate and improve your text message campaigns in Hoop.

The SMS metrics section in Hoop provides a detailed overview of your text message activity — total counts and percentages for each status. Use these metrics to evaluate the effectiveness of your SMS outreach and make data-driven improvements.

<Frame caption="SMS activity metrics — sent, delivered, clicked, and failed counts with percentage breakdowns">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/6wlH0ZEykyQqefII/images/conversations-sms-metrics.png?fit=max&auto=format&n=6wlH0ZEykyQqefII&q=85&s=503262e440a96a89e3731c5a6a8c2336" alt="SMS metrics" width="457" height="395" data-path="images/conversations-sms-metrics.png" />
</Frame>

## SMS statuses explained

<AccordionGroup>
  <Accordion title="Sent">
    **Definition:** Total number of SMS messages dispatched within a specific time frame, plus the percentage of sent messages out of all SMS activity.

    **Why it matters:** Monitoring sent volume helps you gauge the scale of your outreach efforts.
  </Accordion>

  <Accordion title="Delivered">
    **Definition:** Total count of messages successfully delivered to recipients, plus the delivery rate percentage.

    **Why it matters:** High delivery rates confirm messages are reaching your audience. Low rates may indicate issues with your contact list, number registration, or carrier filtering.
  </Accordion>

  <Accordion title="Clicked">
    **Definition:** Number of recipients who clicked a link within the SMS, plus the click-through rate percentage.

    **Why it matters:** Click rates reveal how engaging your content is and whether your calls-to-action are effective.
  </Accordion>

  <Accordion title="Failed">
    **Definition:** Count of messages that did not reach the recipient's inbox.

    **Why it matters:** Monitoring failures helps you identify and fix delivery problems — invalid numbers, carrier blocks, or spam filters — to improve reliability over time.
  </Accordion>
</AccordionGroup>

<Frame caption="SMS window — compose messages with emoji, snippets, trigger links, and schedule for later delivery">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/6wlH0ZEykyQqefII/images/conversations-sms-window.png?fit=max&auto=format&n=6wlH0ZEykyQqefII&q=85&s=c0465e24ac1f11501148385f720519e8" alt="SMS compose window" width="1114" height="584" data-path="images/conversations-sms-window.png" />
</Frame>

<Frame caption="A2P 10DLC registration — required for US SMS delivery and carrier compliance">
  <img src="https://mintcdn.com/hoopai-84ec0cdc/uCdCimKFr6Ug8R7X/images/settings-trust-center-a2p-1.png?fit=max&auto=format&n=uCdCimKFr6Ug8R7X&q=85&s=d37ebb103bbe6e916dd48bd40561aa97" alt="A2P SMS compliance" width="1590" height="399" data-path="images/settings-trust-center-a2p-1.png" />
</Frame>

## Troubleshooting and FAQs

<AccordionGroup>
  <Accordion title="Why are my SMS messages failing to deliver?">
    Delivery failures can result from:

    * Incorrect or inactive phone numbers
    * Carrier filtering or spam blocks
    * MMS capability not enabled on the sending number
    * Attachment size exceeding carrier limits (aim for under 500 KB)
    * Incomplete A2P 10DLC registration (required for US numbers)

    Keep your contact list current and ensure your number is properly registered.
  </Accordion>

  <Accordion title="How can I improve click-through rates?">
    * Write compelling, concise messages with a clear call to action.
    * Personalize messages using custom values (e.g., contact first name).
    * Segment your audience and tailor content to each group.
    * Use trigger links so clicks automatically fire relevant automations.
  </Accordion>

  <Accordion title="What should I do if my delivered percentage is low?">
    * Review your contact list for formatting errors in phone numbers.
    * Confirm MMS capability is enabled if you are sending attachments.
    * Verify A2P 10DLC registration is complete for US numbers.
    * Contact your SMS provider for deeper technical investigation.
  </Accordion>
</AccordionGroup>