> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook and Instagram comment automation

> Auto-reply to Facebook and Instagram comments with DMs, comment replies, and workflow triggers in HoopAI.

Comment automation lets you automatically respond to comments on your Facebook and Instagram posts. When someone comments on your content, HoopAI can send a direct message, post a reply comment, or trigger a workflow — turning social engagement into leads without manual effort.

## How it works

Comment automation monitors your connected Facebook and Instagram accounts for new comments on your posts. When a comment matches your configured trigger conditions, the platform executes the assigned actions automatically.

## Setting up comment triggers

<Steps>
  <Step title="Connect your accounts">
    Ensure your Facebook Page and/or Instagram Business account are connected in **Settings > Integrations**.
  </Step>

  <Step title="Create a workflow">
    Go to **Automation > Workflows** and create a new workflow. Select the **Facebook/Instagram Comment** trigger.
  </Step>

  <Step title="Configure trigger conditions">
    Set when the automation should fire:

    * **Any comment** — trigger on every new comment
    * **Specific keywords** — trigger only when the comment contains certain words (e.g., "price," "interested," "info")
    * **Specific post** — monitor comments on a particular post
  </Step>

  <Step title="Add actions">
    Configure what happens when the trigger fires:

    * **Send DM** — send a direct message to the commenter with more information or a link
    * **Reply to comment** — post an automated public reply to the comment
    * **Add to workflow** — enroll the commenter in a nurture sequence
    * **Create contact** — add the commenter as a new contact in your CRM
    * **Apply tag** — tag the contact for segmentation
  </Step>

  <Step title="Publish the workflow">
    Review your configuration and click **Publish** to activate the automation.
  </Step>
</Steps>

## Auto-reply actions

<Tabs>
  <Tab title="Direct message">
    Send a private message to the commenter. This is ideal for:

    * Sharing pricing or detailed information privately
    * Sending a booking link
    * Starting a sales conversation

    The DM is sent through the platform's connected social messaging channel.
  </Tab>

  <Tab title="Comment reply">
    Post a public reply directly on the comment. Use this for:

    * Thanking participants
    * Providing quick answers visible to all viewers
    * Directing commenters to a link or resource

    Keep auto-replies conversational and on-brand to maintain authenticity.
  </Tab>
</Tabs>

## Use cases

<AccordionGroup>
  <Accordion title="Contest and giveaway entries">
    Ask followers to comment a specific keyword (e.g., "WIN") to enter. The automation captures each commenter as a contact, sends a DM with entry confirmation, and adds them to a follow-up workflow.
  </Accordion>

  <Accordion title="Lead capture from posts">
    When someone comments "interested" or "price" on a product post, send a DM with a link to your booking page or product info, and create a contact record for follow-up.
  </Accordion>

  <Accordion title="Event sign-ups">
    Promote an event and ask people to comment to register. The automation sends a DM with event details and adds them to an event reminder workflow.
  </Accordion>

  <Accordion title="Content engagement boost">
    Reply to every comment with a thank-you message and a question to encourage further engagement, boosting the post's visibility in the algorithm.
  </Accordion>
</AccordionGroup>

## FAQs

<AccordionGroup>
  <Accordion title="Does this work with Instagram Reels and Stories?">
    Comment automation works with feed posts and Reels. Story replies are handled through the direct messaging channel rather than comment automation.
  </Accordion>

  <Accordion title="Can I set different replies for different keywords?">
    Yes. Create separate workflow branches using if/else conditions based on the comment content. Each branch can have its own reply action.
  </Accordion>

  <Accordion title="Will the automation reply to my own comments?">
    No. The automation filters out comments from your own connected account to prevent self-replies.
  </Accordion>

  <Accordion title="How quickly does the auto-reply send?">
    Replies are typically sent within seconds of the comment being detected. The exact timing depends on platform API delivery.
  </Accordion>
</AccordionGroup>

<Warning>
  Avoid spammy auto-replies. Facebook and Instagram may restrict accounts that send identical messages to many users in a short period. Vary your response templates and use keyword-based targeting to keep interactions relevant.
</Warning>