> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# 2024 Updates

> HoopAI platform updates released in 2024.

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<Update label="December 18, 2024" description="WhatsApp Template Message Enhancements" tags={["Enhancement", "Conversations"]}>
  **What's new:** WhatsApp template messages now support dynamic media headers, quick-reply buttons, and call-to-action links directly from the conversation panel.

  **Why it matters:** Richer WhatsApp outreach without leaving the Hoop inbox.

  **How to use it:** Open any WhatsApp conversation, click the template icon, and configure your header media and buttons before sending.
</Update>

<Update label="December 18, 2024" description="Checkout Theme Customization" tags={["Feature", "Payments"]}>
  **What's new:** Fully customizable checkout page themes let you control colors, fonts, layout, and branding for order forms and one-click upsells.

  **Why it matters:** Branded checkout experiences increase buyer confidence and conversion rates.

  **How to use it:** Navigate to **Payments > Checkout Themes** and create or edit a theme, then assign it to any order form.
</Update>

<Update label="December 18, 2024" description="Point-of-Sale Mode for Invoices" tags={["Feature", "Invoicing"]}>
  **What's new:** A new POS mode lets you create and collect payment on invoices in person using a simplified full-screen interface optimized for tablets.

  **Why it matters:** Service businesses can now accept in-person payments without switching to a separate POS system.

  **How to use it:** Go to **Payments > Invoices**, click **POS Mode** in the top-right corner.
</Update>

<Update label="December 11, 2024" description="Recurring Invoice Schedules" tags={["Feature", "Invoicing"]}>
  **What's new:** Set invoices to auto-generate on daily, weekly, monthly, or custom intervals with automatic email delivery to the client.

  **Why it matters:** Eliminates manual invoice creation for retainer and subscription-based billing.

  **How to use it:** When creating an invoice, toggle **Recurring** and configure the schedule and end conditions.
</Update>

<Update label="December 11, 2024" description="Payment Plan Installments" tags={["Feature", "Payments"]}>
  **What's new:** Offer flexible payment plans on any product or service, splitting the total into scheduled installments with automatic charge attempts.

  **Why it matters:** Higher-ticket offers convert better when buyers can pay over time.

  **How to use it:** In **Payments > Products**, edit a product and enable **Payment Plan**, then set the number of installments and frequency.
</Update>

<Update label="December 11, 2024" description="Conversation AI Auto-Translate" tags={["Feature", "AI"]}>
  **What's new:** The conversation AI bot can now detect the contact's language and auto-translate replies in real time across 30+ supported languages.

  **Why it matters:** Serve multilingual audiences without hiring additional staff.

  **How to use it:** Enable **Auto-Translate** in **Settings > Conversation AI > Language**.
</Update>

<Update label="December 4, 2024" description="WhatsApp Catalog Messages" tags={["Feature", "Conversations"]}>
  **What's new:** Send product catalog messages through WhatsApp, allowing contacts to browse items and add to cart directly in the chat.

  **Why it matters:** Turns WhatsApp conversations into a shoppable experience.

  **How to use it:** Link your product catalog in **Settings > WhatsApp > Catalog**, then send catalog messages from any WhatsApp conversation.
</Update>

<Update label="December 4, 2024" description="Bulk Invoice Export to CSV" tags={["Feature", "Invoicing"]}>
  **What's new:** Export all invoices or a filtered subset to CSV with one click, including line items, payment status, and client details.

  **Why it matters:** Simplifies accounting reconciliation and reporting.

  **How to use it:** Go to **Payments > Invoices**, apply your filters, and click **Export**.
</Update>

<Update label="November 27, 2024" description="Subscription Pause and Resume" tags={["Feature", "Payments"]}>
  **What's new:** Subscribers can now pause their subscription for a set period and automatically resume, with configurable pause limits.

  **Why it matters:** Reduces full cancellations by giving subscribers a flexible alternative.

  **How to use it:** Enable pause options in **Payments > Subscriptions > Settings**.
</Update>

<Update label="November 27, 2024" description="Workflow Revenue Attribution" tags={["Feature", "Reporting"]}>
  **What's new:** Each workflow now displays attributed revenue so you can see which automations directly generate income through tracked conversions.

  **Why it matters:** Makes it easy to calculate ROI on your automation efforts.

  **How to use it:** Open any workflow and check the **Revenue** tab in the workflow stats panel.
</Update>

<Update label="November 27, 2024" description="Contact Merge Improvements" tags={["Feature", "Contacts"]}>
  **What's new:** The contact merge tool now previews field-by-field differences and lets you pick which value to keep for each field before merging.

  **Why it matters:** Prevents accidental data loss when deduplicating contacts.

  **How to use it:** Select two or more contacts, click **Merge**, and review the side-by-side comparison.
</Update>

<Update label="November 20, 2024" description="Social Media Post CSV Import" tags={["Feature", "Social Media"]}>
  **What's new:** Bulk-import social media posts from a CSV file with support for scheduling, captions, hashtags, and media URLs.

  **Why it matters:** Businesses managing large content libraries can prepare posts in spreadsheets and upload in bulk.

  **How to use it:** Go to **Marketing > Social Planner**, click **Import CSV**, and map your columns.
</Update>

<Update label="November 20, 2024" description="Review Widget for Websites" tags={["Feature", "Reputation"]}>
  **What's new:** Embed a live review widget on any HoopAI website or funnel page that displays your latest Google and Facebook reviews.

  **Why it matters:** Social proof on your site boosts trust and conversion rates.

  **How to use it:** In **Marketing > Reputation > Widgets**, create a widget and copy the embed code into any page.
</Update>

<Update label="November 20, 2024" description="Competitor Review Tracking" tags={["Feature", "Reputation"]}>
  **What's new:** Monitor competitor review profiles across Google and Facebook, with alerts when they receive new reviews.

  **Why it matters:** Stay informed about the competitive landscape and benchmark your reputation.

  **How to use it:** Go to **Marketing > Reputation > Competitors** and add competitor business profiles.
</Update>

<Update label="November 13, 2024" description="Review Response AI Suggestions" tags={["Feature", "Reputation"]}>
  **What's new:** When viewing incoming reviews, AI now suggests personalized response drafts based on the review sentiment and content.

  **Why it matters:** Respond to reviews faster while maintaining a personal touch.

  **How to use it:** Click **Suggest Reply** on any review in **Marketing > Reputation > Reviews**.
</Update>

<Update label="November 13, 2024" description="Reputation Reporting Dashboard" tags={["Feature", "Reputation"]}>
  **What's new:** A dedicated reputation dashboard shows review trends, average rating over time, response rate, and sentiment breakdown.

  **Why it matters:** Gives a clear picture of brand health at a glance.

  **How to use it:** Navigate to **Marketing > Reputation > Dashboard**.
</Update>

<Update label="November 6, 2024" description="Review Request Automation Trigger" tags={["Feature", "Reputation"]}>
  **What's new:** A new workflow trigger fires when a review request is sent, opened, or completed, enabling follow-up automations based on review activity.

  **Why it matters:** Automate review funnels end to end without manual intervention.

  **How to use it:** In the workflow builder, add the **Review Request** trigger and select the desired event.
</Update>

<Update label="November 6, 2024" description="Social Media Reel Scheduling" tags={["Feature", "Social Media"]}>
  **What's new:** Schedule Instagram Reels and Facebook Reels directly from the social planner with cover image selection and caption editing.

  **Why it matters:** Short-form video is the top-performing content type and can now be managed alongside other posts.

  **How to use it:** In **Marketing > Social Planner**, create a new post, select Reel as the format, and upload your video.
</Update>

<Update label="November 6, 2024" description="Workflow Error Notifications" tags={["Feature", "Workflows"]}>
  **What's new:** Get instant email or in-app notifications when a workflow step fails, with details on the error and the affected contact.

  **Why it matters:** Catch and fix broken automations before they impact many contacts.

  **How to use it:** Enable error notifications in **Automation > Workflows > Settings**.
</Update>

<Update label="October 30, 2024" description="Community Gamification System" tags={["Feature", "Memberships"]}>
  **What's new:** Award points, badges, and leaderboard rankings to community members based on engagement actions like posting, commenting, and completing courses.

  **Why it matters:** Gamification drives higher community engagement and course completion rates.

  **How to use it:** Go to **Sites > Memberships > Gamification** and configure point rules and badge criteria.
</Update>

<Update label="October 30, 2024" description="Live Event Streaming in Communities" tags={["Feature", "Memberships"]}>
  **What's new:** Host live video events directly inside your membership community with built-in chat, Q and A, and automatic recording.

  **Why it matters:** Eliminates the need for external webinar tools for community-based live events.

  **How to use it:** In your community, click **Create Event**, select **Live Stream**, and schedule or go live immediately.
</Update>

<Update label="October 30, 2024" description="Course Drip Schedule by Enrollment Date" tags={["Feature", "Memberships"]}>
  **What's new:** Drip-release course content based on each member's individual enrollment date rather than a fixed calendar date.

  **Why it matters:** Evergreen courses now work properly for members who join at different times.

  **How to use it:** In the course editor, set drip schedule to **Relative to Enrollment** and configure the delay per module.
</Update>

<Update label="October 23, 2024" description="AI Content Assistant for Courses" tags={["Feature", "AI"]}>
  **What's new:** Generate course lesson outlines, quiz questions, and assignment descriptions using AI directly within the course builder.

  **Why it matters:** Dramatically reduces the time needed to create comprehensive course content.

  **How to use it:** In the course builder, click the **AI Assist** button on any lesson or quiz.
</Update>

<Update label="October 23, 2024" description="Community Challenge Feature" tags={["Feature", "Memberships"]}>
  **What's new:** Create time-bound challenges within your community with daily tasks, progress tracking, and completion certificates.

  **Why it matters:** Challenges boost short-term engagement and give members a structured experience.

  **How to use it:** In your community, go to **Challenges > Create Challenge** and define the duration and daily tasks.
</Update>

<Update label="October 16, 2024" description="Workflow Webhook Response Action" tags={["Feature", "Workflows"]}>
  **What's new:** A new workflow action sends a custom HTTP response back to incoming webhooks, enabling synchronous API-style integrations.

  **Why it matters:** Build custom API endpoints powered by your workflows.

  **How to use it:** Add the **Webhook Response** action after a webhook trigger and configure the response body and status code.
</Update>

<Update label="October 16, 2024" description="Contact Smart Lists with AI Scoring" tags={["Feature", "Contacts"]}>
  **What's new:** Smart lists now support AI-based contact scoring as a filter criterion, letting you create dynamic segments of your highest-value leads.

  **Why it matters:** Focus sales efforts on contacts most likely to convert.

  **How to use it:** Create a smart list and add the **AI Score** filter with your desired threshold.
</Update>

<Update label="October 16, 2024" description="Funnel Global Sections" tags={["Feature", "Funnels"]}>
  **What's new:** Define global header and footer sections that apply across all pages in a funnel, with one-click updates that propagate everywhere.

  **Why it matters:** Saves time and ensures brand consistency across multi-page funnels.

  **How to use it:** In the funnel editor, go to **Global Sections** and create your shared header or footer.
</Update>

<Update label="October 9, 2024" description="Multi-Currency Support for Payments" tags={["Enhancement", "Payments"]}>
  **What's new:** Accept payments in 30+ currencies with automatic exchange rate handling and per-product currency assignment.

  **Why it matters:** Serve international clients without workarounds or third-party currency tools.

  **How to use it:** Enable additional currencies in **Payments > Settings > Currencies**.
</Update>

<Update label="October 9, 2024" description="Calendar Resource Booking" tags={["Feature", "Calendars"]}>
  **What's new:** Book physical resources (rooms, equipment) alongside team members with conflict detection that prevents double-booking.

  **Why it matters:** Essential for businesses that need to reserve physical spaces or equipment with appointments.

  **How to use it:** Go to **Calendars > Resources**, add your resources, and link them to calendar types.
</Update>

<Update label="October 2, 2024" description="Dashboard Custom Widgets" tags={["Feature", "Dashboard"]}>
  **What's new:** Build custom dashboard widgets using saved reports, key metrics, or embedded iframes for a fully personalized overview.

  **Why it matters:** Every team member can see exactly the data that matters to them on login.

  **How to use it:** On the dashboard, click **Add Widget** and choose from metric, chart, or embed options.
</Update>

<Update label="October 2, 2024" description="Workflow A/B Split Action" tags={["Feature", "Workflows"]}>
  **What's new:** Split workflow paths with configurable percentage-based A/B testing to compare different sequences and find the best performer.

  **Why it matters:** Data-driven optimization of your automations without guesswork.

  **How to use it:** Add the **A/B Split** action in the workflow builder and set your traffic percentages.
</Update>

<Update label="October 2, 2024" description="SMS Character Count and Segment Preview" tags={["Feature", "SMS"]}>
  **What's new:** The SMS composer now shows a real-time character count, segment count, and cost estimate as you type.

  **Why it matters:** Avoid unexpected SMS costs from messages that span multiple segments.

  **How to use it:** The counter appears automatically in the SMS composer and workflow SMS actions.
</Update>

<Update label="September 25, 2024" description="Course Builder v2 Launch" tags={["Feature", "Memberships"]}>
  **What's new:** A completely rebuilt course builder with drag-and-drop lesson ordering, multimedia embedding, in-line quizzes, and a modern student-facing UI.

  **Why it matters:** Creating and delivering courses is now significantly faster and more polished.

  **How to use it:** Go to **Sites > Memberships > Courses** and create or migrate a course to the v2 builder.
</Update>

<Update label="September 25, 2024" description="Certificate Builder for Courses" tags={["Feature", "Memberships"]}>
  **What's new:** Design custom completion certificates with your branding, dynamic fields (student name, course title, date), and automatic delivery upon course completion.

  **Why it matters:** Certificates add perceived value and encourage course completion.

  **How to use it:** In the course settings, go to **Certificates** and design your template.
</Update>

<Update label="September 25, 2024" description="Workflow Contact Note Action" tags={["Feature", "Workflows"]}>
  **What's new:** Automatically add notes to a contact record from within a workflow using custom values and dynamic data.

  **Why it matters:** Keep detailed audit trails on contacts as they move through automations.

  **How to use it:** Add the **Add Contact Note** action in the workflow builder.
</Update>

<Update label="September 18, 2024" description="Google Business Profile Direct Posting" tags={["Feature", "Social Media"]}>
  **What's new:** Publish posts directly to your Google Business Profile from the social planner, including event posts and offer posts.

  **Why it matters:** Manage your GBP content alongside all other social channels in one place.

  **How to use it:** Connect your Google Business Profile in **Settings > Integrations**, then post from the social planner.
</Update>

<Update label="September 18, 2024" description="Contact Activity Timeline Filters" tags={["Feature", "Contacts"]}>
  **What's new:** Filter the contact activity timeline by type (emails, calls, SMS, appointments, notes, tasks) to quickly find specific interactions.

  **Why it matters:** Saves time when reviewing long contact histories.

  **How to use it:** Open any contact record, go to the **Activity** tab, and use the filter dropdown.
</Update>

<Update label="September 11, 2024" description="Opportunity Card Custom Fields" tags={["Feature", "CRM"]}>
  **What's new:** Add custom fields directly to opportunity pipeline cards, making key deal data visible at a glance without opening the record.

  **Why it matters:** Sales teams can scan pipeline boards faster and prioritize without extra clicks.

  **How to use it:** Go to **CRM > Pipelines > Settings** and configure which fields appear on cards.
</Update>

<Update label="September 11, 2024" description="AI Appointment Booking Bot" tags={["Feature", "AI"]}>
  **What's new:** The conversation AI can now check calendar availability and book appointments on behalf of contacts during chat conversations.

  **Why it matters:** Automates the back-and-forth of scheduling and reduces no-shows.

  **How to use it:** Enable the booking capability in **Settings > Conversation AI > Actions** and link a calendar.
</Update>

<Update label="September 11, 2024" description="Email Template Library Expansion" tags={["Feature", "Email Marketing"]}>
  **What's new:** 50 new professionally designed email templates added to the drag-and-drop editor covering e-commerce, SaaS, events, and service businesses.

  **Why it matters:** Get started faster with templates that look great out of the box.

  **How to use it:** In the email builder, click **Templates** and browse the new categories.
</Update>

<Update label="September 4, 2024" description="Workflow Math Operations Action" tags={["Feature", "Workflows"]}>
  **What's new:** Perform calculations within workflows using a math action that supports addition, subtraction, multiplication, division, and rounding on custom field values.

  **Why it matters:** Build advanced automations like lead scoring, commission calculations, or usage-based billing without external tools.

  **How to use it:** Add the **Math Operation** action in the workflow builder and define your formula.
</Update>

<Update label="September 4, 2024" description="Contact Import Deduplication Rules" tags={["Feature", "Contacts"]}>
  **What's new:** When importing contacts via CSV, configure deduplication rules to match on email, phone, or custom fields and choose to skip, update, or merge duplicates.

  **Why it matters:** Keeps your contact database clean during bulk imports.

  **How to use it:** During CSV import, configure the **Deduplication** step before finalizing.
</Update>

<Update label="August 28, 2024" description="AI Workflow Action - Generate Text" tags={["Feature", "AI"]}>
  **What's new:** A new AI workflow action generates custom text based on a prompt and contact data, enabling personalized email copy, SMS messages, or notes at scale.

  **Why it matters:** Personalize every touchpoint in your automations with AI-generated content.

  **How to use it:** Add the **AI Generate Text** action in the workflow builder and write your prompt with custom value placeholders.
</Update>

<Update label="August 28, 2024" description="Calendar Buffer Times Between Appointments" tags={["Feature", "Calendars"]}>
  **What's new:** Set buffer times before and after appointments to prevent back-to-back bookings and give yourself transition time.

  **Why it matters:** Avoid scheduling fatigue and ensure adequate prep time between meetings.

  **How to use it:** Edit any calendar type and configure **Buffer Time** in the availability settings.
</Update>

<Update label="August 28, 2024" description="Pipeline Stage Duration Tracking" tags={["Feature", "CRM"]}>
  **What's new:** Each opportunity now displays how long it has been in its current pipeline stage, with visual indicators for deals that exceed target durations.

  **Why it matters:** Quickly identify stalled deals that need attention.

  **How to use it:** Stage duration appears automatically on pipeline cards. Set target durations in **Pipeline Settings**.
</Update>

<Update label="August 21, 2024" description="Smart Contact Scoring with AI" tags={["Feature", "AI"]}>
  **What's new:** AI-powered contact scoring analyzes engagement history, demographic data, and behavioral patterns to assign a lead quality score from 0-100.

  **Why it matters:** Prioritize your hottest leads without manual scoring rules.

  **How to use it:** Enable AI scoring in **Settings > Contacts > Lead Scoring** and scores will appear on contact records within 24 hours.
</Update>

<Update label="August 21, 2024" description="Workflow Date-Based Branching" tags={["Feature", "Workflows"]}>
  **What's new:** Branch workflow paths based on date comparisons, including day of week, time of day, relative dates, and custom date field values.

  **Why it matters:** Send different messages on weekdays vs. weekends, or vary follow-ups based on how recently a contact engaged.

  **How to use it:** Add the **Date Branch** condition in the workflow builder.
</Update>

<Update label="August 14, 2024" description="Two-Way Calendar Sync with Outlook" tags={["Feature", "Calendars"]}>
  **What's new:** HoopAI calendars now sync bidirectionally with Microsoft Outlook, including event creation, updates, and cancellations.

  **Why it matters:** Teams on Microsoft 365 can now use HoopAI scheduling without double-entry.

  **How to use it:** Connect your Outlook account in **Settings > Integrations > Microsoft Outlook**.
</Update>

<Update label="August 14, 2024" description="Email List Suppression Management" tags={["Feature", "Email Marketing"]}>
  **What's new:** Manage global suppression lists, import suppression files, and automatically suppress bounced and unsubscribed contacts across all email campaigns.

  **Why it matters:** Protects your sender reputation and ensures compliance.

  **How to use it:** Go to **Marketing > Email > Suppression Lists** to manage your lists.
</Update>

<Update label="August 14, 2024" description="Opportunity Weighted Pipeline Value" tags={["Feature", "CRM"]}>
  **What's new:** Pipeline views now show weighted values based on stage-level win probabilities alongside total pipeline value.

  **Why it matters:** Gives a more realistic revenue forecast at a glance.

  **How to use it:** Set win probability percentages for each stage in **Pipeline Settings**. Weighted values display automatically.
</Update>

<Update label="August 7, 2024" description="Conversation AI Bot Launch" tags={["Feature", "AI"]}>
  **What's new:** A full-featured AI chatbot that handles inbound conversations across SMS, web chat, and social channels. It answers questions using your knowledge base, collects lead info, and hands off to humans when needed.

  **Why it matters:** Provide instant responses 24/7 without dedicated chat staff.

  **How to use it:** Set up your bot in **Settings > Conversation AI**, train it with your FAQ content, and assign it to channels.
</Update>

<Update label="August 7, 2024" description="AI Sentiment Analysis for Reviews" tags={["Feature", "AI"]}>
  **What's new:** Incoming reviews are automatically analyzed for sentiment (positive, neutral, negative) with key theme extraction.

  **Why it matters:** Quickly identify trends in customer feedback without reading every review.

  **How to use it:** Sentiment tags appear automatically on reviews in **Marketing > Reputation > Reviews**.
</Update>

<Update label="July 31, 2024" description="Form Conditional Logic" tags={["Feature", "Funnels"]}>
  **What's new:** Show or hide form fields dynamically based on previous answers, creating cleaner forms that adapt to each respondent.

  **Why it matters:** Shorter, smarter forms increase completion rates.

  **How to use it:** In the form builder, click any field and configure **Conditional Visibility** rules.
</Update>

<Update label="July 31, 2024" description="Workflow Contact Owner Assignment" tags={["Feature", "Workflows"]}>
  **What's new:** A new workflow action assigns or reassigns the contact owner using round-robin, specific user, or conditional logic based on contact attributes.

  **Why it matters:** Automate lead routing to the right sales rep instantly.

  **How to use it:** Add the **Assign Contact Owner** action in the workflow builder.
</Update>

<Update label="July 31, 2024" description="Custom Domain for Membership Sites" tags={["Feature", "Memberships"]}>
  **What's new:** Connect a custom domain to your membership or course site with automatic SSL and DNS verification.

  **Why it matters:** Professional custom domains increase trust and brand recognition for your learning platform.

  **How to use it:** Go to **Sites > Memberships > Settings > Domains** and add your custom domain.
</Update>

<Update label="July 24, 2024" description="Social Media Analytics Dashboard" tags={["Feature", "Social Media"]}>
  **What's new:** A unified analytics dashboard for all connected social accounts showing engagement, reach, follower growth, and top-performing content.

  **Why it matters:** Measure social performance across platforms without switching between native analytics tools.

  **How to use it:** Navigate to **Marketing > Social Planner > Analytics**.
</Update>

<Update label="July 24, 2024" description="Workflow Speed-to-Lead Alerts" tags={["Improvement", "Workflows"]}>
  **What's new:** Trigger escalation alerts when a new lead has not been contacted within your defined response time SLA.

  **Why it matters:** Fast response times dramatically improve lead conversion rates.

  **How to use it:** Add a **Wait** step followed by an **If/Else** checking for contact activity in your lead response workflow.
</Update>

<Update label="July 17, 2024" description="Email Click Heatmaps" tags={["Feature", "Email Marketing"]}>
  **What's new:** Visual heatmaps show exactly where recipients click within your emails, overlaid on the email design.

  **Why it matters:** Optimize email layouts by seeing which links and CTAs get the most engagement.

  **How to use it:** Open any sent campaign and go to the **Heatmap** tab.
</Update>

<Update label="July 17, 2024" description="Calendar No-Show Workflow Trigger" tags={["Feature", "Calendars"]}>
  **What's new:** A workflow trigger fires when an appointment is marked as a no-show, enabling automatic follow-up sequences.

  **Why it matters:** Recover missed appointments with automated rebooking or follow-up messages.

  **How to use it:** In the workflow builder, select the **Appointment Status** trigger with the no-show condition.
</Update>

<Update label="July 17, 2024" description="Bulk Tag Management" tags={["Feature", "Contacts"]}>
  **What's new:** Add or remove tags from hundreds of contacts at once using bulk actions with tag search and multi-select.

  **Why it matters:** Saves significant time when reorganizing or cleaning up contact tags.

  **How to use it:** Select contacts in the list view, click **Bulk Actions > Manage Tags**.
</Update>

<Update label="July 10, 2024" description="Website Blog Scheduling" tags={["Feature", "Websites"]}>
  **What's new:** Schedule blog posts for future publication with automatic publishing at the set date and time.

  **Why it matters:** Plan your content calendar in advance and maintain a consistent publishing schedule.

  **How to use it:** In the blog editor, click **Schedule** instead of **Publish** and set your date and time.
</Update>

<Update label="July 10, 2024" description="Workflow Execution History Search" tags={["Feature", "Workflows"]}>
  **What's new:** Search and filter workflow execution history by contact, status, date range, and specific actions to quickly troubleshoot issues.

  **Why it matters:** Debugging workflow problems is now much faster.

  **How to use it:** In any workflow, go to the **History** tab and use the search and filter controls.
</Update>

<Update label="July 3, 2024" description="AI Email Subject Line Generator" tags={["Feature", "AI"]}>
  **What's new:** Generate high-converting email subject lines using AI that analyzes your email content and audience data.

  **Why it matters:** Better subject lines directly improve open rates.

  **How to use it:** In the email builder, click the **AI** icon next to the subject line field.
</Update>

<Update label="July 3, 2024" description="Contact Company Association" tags={["Feature", "Contacts"]}>
  **What's new:** Link contacts to company records with automatic company creation from email domains and manual association management.

  **Why it matters:** Essential for B2B businesses that need to track contacts within their organizational context.

  **How to use it:** On any contact record, use the **Company** field to search or create a company association.
</Update>

<Update label="June 26, 2024" description="Community Discussion Boards" tags={["Feature", "Memberships"]}>
  **What's new:** Structured discussion boards within communities with categories, pinned threads, and moderation tools.

  **Why it matters:** Organized discussions keep communities valuable and easy to navigate.

  **How to use it:** In your community, go to **Settings > Discussion Boards** and create categories.
</Update>

<Update label="June 26, 2024" description="Workflow Webhook Test Mode" tags={["Feature", "Workflows"]}>
  **What's new:** Test webhook triggers with sample payloads before activating the workflow, with a visual preview of how data maps to contact fields.

  **Why it matters:** Eliminates guesswork when integrating external systems via webhooks.

  **How to use it:** On any webhook trigger, click **Test** and paste a sample payload.
</Update>

<Update label="June 26, 2024" description="Invoice Late Payment Reminders" tags={["Feature", "Invoicing"]}>
  **What's new:** Automatic late payment reminder emails sent at configurable intervals after an invoice due date passes.

  **Why it matters:** Improve cash flow with persistent but professional payment follow-ups.

  **How to use it:** Configure reminder schedules in **Payments > Invoices > Settings > Reminders**.
</Update>

<Update label="June 19, 2024" description="Course Completion Workflow Trigger" tags={["Feature", "Memberships"]}>
  **What's new:** Trigger workflows when a member completes a course, specific lesson, or quiz, enabling automated certificates, upsells, or follow-ups.

  **Why it matters:** Automate the entire post-completion experience for your students.

  **How to use it:** In the workflow builder, select the **Course Completed** trigger and choose the course or lesson.
</Update>

<Update label="June 19, 2024" description="SMS Opt-In Keywords" tags={["Feature", "SMS"]}>
  **What's new:** Define custom opt-in keywords that contacts can text to subscribe to specific lists or trigger workflows.

  **Why it matters:** Grow your SMS list with easy-to-remember keywords for marketing campaigns.

  **How to use it:** Go to **Settings > Phone Numbers > Keywords** and create your opt-in keywords.
</Update>

<Update label="June 12, 2024" description="Email Domain Authentication Wizard" tags={["Feature", "Email Marketing"]}>
  **What's new:** A step-by-step wizard guides you through DKIM, SPF, and DMARC setup with automatic DNS record verification.

  **Why it matters:** Proper email authentication is critical for deliverability, and this makes setup foolproof.

  **How to use it:** Go to **Settings > Email > Domains** and click **Authenticate** on any domain.
</Update>

<Update label="June 12, 2024" description="Pipeline Kanban Drag Automations" tags={["Feature", "CRM"]}>
  **What's new:** Moving an opportunity between pipeline stages via drag-and-drop can now automatically trigger workflows, send notifications, or update fields.

  **Why it matters:** Reduces manual work when advancing deals through the sales process.

  **How to use it:** Configure stage change automations in **CRM > Pipelines > Stage Settings**.
</Update>

<Update label="June 12, 2024" description="Website Popup Builder" tags={["Feature", "Websites"]}>
  **What's new:** Create exit-intent, timed, and scroll-triggered popups with the drag-and-drop builder, including form integration and A/B testing.

  **Why it matters:** Capture more leads from your website traffic with targeted popups.

  **How to use it:** Go to **Sites > Websites**, select your site, and click **Popups > Create**.
</Update>

<Update label="June 5, 2024" description="Conversation Snippets Library" tags={["Feature", "Conversations"]}>
  **What's new:** Save and organize frequently used message templates as snippets with folder organization and custom value support.

  **Why it matters:** Speed up response times with pre-written replies that still feel personalized.

  **How to use it:** In the conversation panel, type **/** to access your snippets library, or manage them in **Settings > Snippets**.
</Update>

<Update label="June 5, 2024" description="Calendar Group Booking" tags={["Feature", "Calendars"]}>
  **What's new:** Allow multiple attendees to book the same time slot for group sessions, workshops, or classes with configurable participant limits.

  **Why it matters:** Perfect for group coaching, classes, and workshops without manual coordination.

  **How to use it:** Create a new calendar type and select **Group Booking** with your maximum participant count.
</Update>

<Update label="May 29, 2024" description="Workflow Goal Tracking" tags={["Feature", "Workflows"]}>
  **What's new:** Set measurable goals for workflows (e.g., conversion count, revenue target) and track progress with visual dashboards.

  **Why it matters:** Measure the actual business impact of your automations.

  **How to use it:** Edit any workflow, click **Goals**, and define your target metric and threshold.
</Update>

<Update label="May 29, 2024" description="Email A/B Testing for Subject Lines and Content" tags={["Feature", "Email Marketing"]}>
  **What's new:** A/B test up to five email variants with different subject lines, content, or send times, with automatic winner selection based on opens or clicks.

  **Why it matters:** Systematically improve email performance with data-driven testing.

  **How to use it:** When creating a campaign, click **A/B Test** and add your variants.
</Update>

<Update label="May 22, 2024" description="Contact Custom Objects" tags={["Feature", "Contacts"]}>
  **What's new:** Create custom data objects (e.g., properties, vehicles, pets) linked to contacts with custom fields, relationships, and list views.

  **Why it matters:** Model complex business data without workarounds or external databases.

  **How to use it:** Go to **Settings > Custom Objects** and define your object schema, then link records to contacts.
</Update>

<Update label="May 22, 2024" description="Round-Robin Calendar Weighting" tags={["Feature", "Calendars"]}>
  **What's new:** Assign booking weights to team members in round-robin calendars so higher-performing reps or those with more capacity receive more appointments.

  **Why it matters:** Optimize appointment distribution based on team capacity or performance.

  **How to use it:** In the round-robin calendar settings, adjust the **Weight** slider for each team member.
</Update>

<Update label="May 22, 2024" description="Report Builder Custom Date Ranges" tags={["Feature", "Reporting"]}>
  **What's new:** Build reports with custom date range comparisons, including year-over-year, month-over-month, and custom period analysis.

  **Why it matters:** Deeper reporting insights for tracking growth and seasonal trends.

  **How to use it:** In **Reporting**, use the date range picker to select comparison periods.
</Update>

<Update label="May 15, 2024" description="WhatsApp Business API Integration" tags={["Feature", "Conversations"]}>
  **What's new:** Native WhatsApp Business API integration with template message management, media messaging, and conversation tracking in the unified inbox.

  **Why it matters:** Reach contacts on the world's most popular messaging platform directly from HoopAI.

  **How to use it:** Connect your WhatsApp Business account in **Settings > Integrations > WhatsApp**.
</Update>

<Update label="May 15, 2024" description="Workflow Custom Variable Storage" tags={["Feature", "Workflows"]}>
  **What's new:** Store and retrieve custom variables within workflows that persist across actions, enabling complex multi-step calculations and data passing.

  **Why it matters:** Build sophisticated automations that track state and pass data between steps.

  **How to use it:** Use the **Set Variable** and **Get Variable** actions in the workflow builder.
</Update>

<Update label="May 8, 2024" description="Calendar Payment Collection" tags={["Feature", "Calendars"]}>
  **What's new:** Require payment at the time of booking with configurable pricing per calendar type, supporting one-time and deposit payments.

  **Why it matters:** Reduce no-shows and collect revenue at the point of scheduling.

  **How to use it:** In the calendar settings, enable **Payment** and set the amount or link a product.
</Update>

<Update label="May 8, 2024" description="Email Engagement Scoring" tags={["Feature", "Email Marketing"]}>
  **What's new:** Contacts automatically receive an email engagement score based on open rates, click rates, and recency of engagement across all campaigns.

  **Why it matters:** Identify your most engaged subscribers and re-engage or sunset inactive ones.

  **How to use it:** The engagement score appears on contact records and can be used as a filter in smart lists.
</Update>

<Update label="May 1, 2024" description="AI Conversation Summary" tags={["Feature", "AI"]}>
  **What's new:** AI generates conversation summaries for long chat threads, extracting key points, action items, and sentiment.

  **Why it matters:** Team members picking up a conversation can get up to speed instantly.

  **How to use it:** Click **Summarize** at the top of any conversation thread.
</Update>

<Update label="May 1, 2024" description="Mobile App Push Notification Campaigns" tags={["Feature", "Mobile App"]}>
  **What's new:** Send push notifications to contacts who have your branded mobile app installed, with scheduling and audience targeting.

  **Why it matters:** Push notifications have significantly higher engagement than email or SMS.

  **How to use it:** Go to **Marketing > Push Notifications** and create a campaign.
</Update>

<Update label="April 24, 2024" description="Pipeline Multi-Board View" tags={["Feature", "CRM"]}>
  **What's new:** View and manage multiple pipelines simultaneously in a split-board layout, with drag-and-drop movement between pipelines.

  **Why it matters:** Sales teams with multiple pipelines can see the full picture without switching views.

  **How to use it:** In **CRM > Pipelines**, click **Multi-Board** to activate the split view.
</Update>

<Update label="April 24, 2024" description="Workflow Timezone-Aware Scheduling" tags={["Feature", "Workflows"]}>
  **What's new:** Schedule workflow actions to execute at specific times in the contact's local timezone rather than your account timezone.

  **Why it matters:** Send messages at optimal times regardless of where your contacts are located.

  **How to use it:** In any timed workflow action, toggle **Contact Timezone** in the scheduling options.
</Update>

<Update label="April 24, 2024" description="Blog SEO Audit Tool" tags={["Feature", "Websites"]}>
  **What's new:** An in-editor SEO audit scans your blog posts for meta tags, heading structure, keyword density, image alt text, and readability score.

  **Why it matters:** Optimize content for search engines before publishing.

  **How to use it:** In the blog editor, click **SEO Audit** in the toolbar.
</Update>

<Update label="April 17, 2024" description="Contact Field Mapping Templates" tags={["Feature", "Contacts"]}>
  **What's new:** Save and reuse field mapping configurations for CSV imports, API integrations, and form submissions.

  **Why it matters:** Stop remapping the same fields every time you import data from a recurring source.

  **How to use it:** During any import, click **Save Mapping** to create a reusable template.
</Update>

<Update label="April 17, 2024" description="Workflow Parallel Paths" tags={["Feature", "Workflows"]}>
  **What's new:** Execute multiple workflow paths simultaneously from a single trigger, with independent action sequences running in parallel.

  **Why it matters:** Complex automations can now run multiple sequences concurrently without delays.

  **How to use it:** Add a **Parallel Split** action in the workflow builder to create concurrent paths.
</Update>

<Update label="April 10, 2024" description="Social Media Content AI Generator" tags={["Feature", "AI"]}>
  **What's new:** Generate social media post captions, hashtags, and content calendars using AI trained on your brand voice and industry.

  **Why it matters:** Maintain a consistent social presence with minimal effort.

  **How to use it:** In the social planner, click **AI Generate** when creating a new post.
</Update>

<Update label="April 10, 2024" description="Email Warm-Up Tool" tags={["Feature", "Email Marketing"]}>
  **What's new:** Automatically warm up new email sending domains with gradually increasing send volumes and automated engagement simulation.

  **Why it matters:** Proper warmup prevents new domains from landing in spam.

  **How to use it:** Go to **Settings > Email > Domain Warmup** and start a warmup plan for your domain.
</Update>

<Update label="April 3, 2024" description="Membership Access Bundles" tags={["Feature", "Memberships"]}>
  **What's new:** Bundle multiple courses, communities, and content libraries into a single purchasable product with unified access management.

  **Why it matters:** Create compelling offer packages that increase average order value.

  **How to use it:** In **Sites > Memberships**, click **Create Bundle** and select the items to include.
</Update>

<Update label="April 3, 2024" description="Workflow Rate Limiting" tags={["Feature", "Workflows"]}>
  **What's new:** Set maximum execution rates per workflow to prevent overwhelming external APIs or sending too many messages in a short period.

  **Why it matters:** Protects your sender reputation and prevents API rate limit errors.

  **How to use it:** In workflow settings, configure **Rate Limit** with your desired max executions per hour.
</Update>

<Update label="March 27, 2024" description="AI Workflow Builder Assistant" tags={["Feature", "AI"]}>
  **What's new:** Describe what you want your workflow to do in plain English, and AI builds the workflow structure including triggers, conditions, and actions.

  **Why it matters:** Even non-technical users can create complex automations quickly.

  **How to use it:** In the workflow builder, click **AI Build** and describe your desired automation.
</Update>

<Update label="March 27, 2024" description="Calendar Recurring Appointments" tags={["Feature", "Calendars"]}>
  **What's new:** Schedule recurring appointments with contacts at set intervals (weekly, bi-weekly, monthly) with automatic reminders for both parties.

  **Why it matters:** Ideal for ongoing coaching, consulting, or service appointments.

  **How to use it:** When booking an appointment, toggle **Recurring** and set the frequency.
</Update>

<Update label="March 27, 2024" description="Dashboard Quick Actions" tags={["Feature", "Dashboard"]}>
  **What's new:** Quick action buttons on the dashboard let you create contacts, send messages, schedule appointments, and launch workflows without navigating away.

  **Why it matters:** Common tasks are now one click away from your home screen.

  **How to use it:** The quick action bar appears at the top of your dashboard automatically.
</Update>

<Update label="March 20, 2024" description="Website Membership Gating" tags={["Feature", "Websites"]}>
  **What's new:** Gate specific website pages or sections behind membership login, showing different content to logged-in members vs. public visitors.

  **Why it matters:** Create hybrid public/members-only websites without separate platforms.

  **How to use it:** In the page editor, select any section and enable **Member Only** visibility.
</Update>

<Update label="March 20, 2024" description="Workflow Error Recovery Actions" tags={["Feature", "Workflows"]}>
  **What's new:** Define fallback actions that execute when a workflow step fails, including retry logic, alternative paths, and admin notifications.

  **Why it matters:** Build resilient automations that handle failures gracefully.

  **How to use it:** Right-click any workflow action and select **Add Error Handler**.
</Update>

<Update label="March 13, 2024" description="Contact Engagement Score Dashboard" tags={["Feature", "Contacts"]}>
  **What's new:** A visual dashboard showing contact engagement score distributions, trends over time, and top engaged contacts across your database.

  **Why it matters:** Understand your overall engagement health at a glance.

  **How to use it:** Navigate to **Contacts > Engagement Dashboard**.
</Update>

<Update label="March 13, 2024" description="SMS MMS Support for Images and Video" tags={["Enhancement", "SMS"]}>
  **What's new:** Send images, GIFs, and short video clips via MMS with automatic file optimization and carrier compatibility checks.

  **Why it matters:** Visual messages get higher engagement than text-only SMS.

  **How to use it:** In the SMS composer, click the attachment icon to add media files.
</Update>

<Update label="March 6, 2024" description="AI Knowledge Base Training" tags={["Feature", "AI"]}>
  **What's new:** Train your conversation AI bot by uploading documents, FAQs, website URLs, and past conversation logs to create a custom knowledge base.

  **Why it matters:** The AI gives more accurate, brand-specific answers when trained on your content.

  **How to use it:** Go to **Settings > Conversation AI > Knowledge Base** and upload your training materials.
</Update>

<Update label="March 6, 2024" description="Email Send Time Optimization" tags={["Improvement", "Email Marketing"]}>
  **What's new:** AI analyzes each contact's historical open patterns and automatically sends emails at their optimal engagement time.

  **Why it matters:** Maximizes open rates by reaching contacts when they are most likely to check email.

  **How to use it:** When scheduling a campaign, select **Optimal Send Time** instead of a fixed time.
</Update>

<Update label="March 6, 2024" description="Pipeline Forecast Report" tags={["Feature", "CRM"]}>
  **What's new:** Generate pipeline forecast reports with projected revenue by month, win probability analysis, and pipeline velocity metrics.

  **Why it matters:** Make data-driven revenue projections for business planning.

  **How to use it:** Go to **Reporting > Pipeline Forecast**.
</Update>

<Update label="February 28, 2024" description="Community Private Messaging" tags={["Feature", "Memberships"]}>
  **What's new:** Members can send private direct messages to each other within the community, with admin moderation controls.

  **Why it matters:** Facilitates peer networking and deeper connections within your community.

  **How to use it:** Members can click any profile and select **Send Message**. Admins manage permissions in community settings.
</Update>

<Update label="February 28, 2024" description="Workflow Contact Segmentation Action" tags={["Feature", "Workflows"]}>
  **What's new:** Automatically add or remove contacts from segments based on workflow logic, enabling dynamic audience management.

  **Why it matters:** Keep your segments updated in real time based on contact behavior.

  **How to use it:** Add the **Update Segment** action in the workflow builder.
</Update>

<Update label="February 21, 2024" description="Calendar Embed Widget Redesign" tags={["Enhancement", "Calendars"]}>
  **What's new:** The embeddable calendar booking widget has a modern redesigned look with improved mobile responsiveness and faster load times.

  **Why it matters:** Better booking experience for contacts on any device.

  **How to use it:** Your existing embeds automatically get the new design. Customize in **Calendars > Settings > Widget**.
</Update>

<Update label="February 21, 2024" description="Invoice Partial Payments" tags={["Feature", "Invoicing"]}>
  **What's new:** Accept partial payments on invoices with automatic balance tracking and payment history visible to both you and the client.

  **Why it matters:** Flexible payment acceptance for clients who need to pay in installments.

  **How to use it:** Enable partial payments in **Payments > Invoices > Settings**.
</Update>

<Update label="February 21, 2024" description="Reporting Custom Dashboard Builder" tags={["Feature", "Reporting"]}>
  **What's new:** Build fully custom reporting dashboards by combining any metrics, charts, and data sources into shareable views.

  **Why it matters:** Every stakeholder gets a personalized view of the metrics that matter to them.

  **How to use it:** Go to **Reporting > Dashboards > Create** and drag in your desired widgets.
</Update>

<Update label="February 14, 2024" description="Conversation Unified Inbox Redesign" tags={["Enhancement", "Conversations"]}>
  **What's new:** The unified inbox has been redesigned with a cleaner layout, faster search, channel filters, and improved keyboard shortcuts.

  **Why it matters:** Handle higher conversation volumes more efficiently.

  **How to use it:** The new inbox design is live in **Conversations** with no setup required.
</Update>

<Update label="February 14, 2024" description="Workflow Multi-Channel Send Action" tags={["Feature", "Workflows"]}>
  **What's new:** A single workflow action can send a message across multiple channels (email, SMS, WhatsApp) with automatic fallback if the primary channel fails.

  **Why it matters:** Reach contacts on their preferred channel without building separate paths.

  **How to use it:** Add the **Multi-Channel Message** action in the workflow builder.
</Update>

<Update label="February 7, 2024" description="Payment Coupon Code System" tags={["Feature", "Payments"]}>
  **What's new:** Create percentage or fixed-amount coupon codes with usage limits, expiration dates, and product restrictions.

  **Why it matters:** Run promotions and offer discounts with full tracking and control.

  **How to use it:** Go to **Payments > Coupons** and create your discount codes.
</Update>

<Update label="February 7, 2024" description="Contact Bulk Email Validation" tags={["Feature", "Contacts"]}>
  **What's new:** Validate email addresses in bulk across your contact database, identifying invalid, disposable, and risky addresses.

  **Why it matters:** Clean email lists improve deliverability and reduce bounce rates.

  **How to use it:** Go to **Contacts > Actions > Validate Emails** and select the contacts to check.
</Update>

<Update label="January 31, 2024" description="AI Funnel Copy Generator" tags={["Feature", "AI"]}>
  **What's new:** Generate complete funnel page copy including headlines, subheadings, bullet points, and CTAs using AI based on your product or service description.

  **Why it matters:** Launch funnels faster with AI-written copy that follows conversion best practices.

  **How to use it:** In the funnel builder, click **AI Generate Copy** on any text element.
</Update>

<Update label="January 31, 2024" description="Website Multilingual Pages" tags={["Feature", "Websites"]}>
  **What's new:** Create multilingual versions of your website pages with automatic language detection and a visitor-facing language switcher.

  **Why it matters:** Serve international audiences with localized content.

  **How to use it:** In the page editor, click **Languages** and add translated versions of your page.
</Update>

<Update label="January 31, 2024" description="Calendar Integration with Zoom and Teams" tags={["Feature", "Calendars"]}>
  **What's new:** Calendar bookings now automatically create Zoom or Microsoft Teams meeting links and include them in confirmation emails.

  **Why it matters:** Eliminates the manual step of creating and sharing video call links.

  **How to use it:** Connect Zoom or Teams in **Settings > Integrations**, then enable auto-linking in calendar settings.
</Update>

<Update label="January 24, 2024" description="Workflow Template Marketplace" tags={["Feature", "Workflows"]}>
  **What's new:** Browse and install pre-built workflow templates for common use cases like lead nurture, appointment reminders, review requests, and onboarding sequences.

  **Why it matters:** Skip the blank canvas and start with proven automation patterns.

  **How to use it:** In **Automation > Workflows**, click **Templates** to browse the marketplace.
</Update>

<Update label="January 24, 2024" description="Contact Task Management" tags={["Feature", "CRM"]}>
  **What's new:** Create, assign, and track tasks linked to contacts with due dates, priorities, and completion notifications.

  **Why it matters:** Ensures nothing falls through the cracks in your follow-up process.

  **How to use it:** On any contact record, click **Tasks > Add Task** or create tasks from the workflow builder.
</Update>

<Update label="January 17, 2024" description="Email Dedicated IP" tags={["Feature", "Email Marketing"]}>
  **What's new:** Request and manage a dedicated sending IP address for your email campaigns with automatic warmup and deliverability monitoring.

  **Why it matters:** Full control over your sender reputation for high-volume senders.

  **How to use it:** Go to **Settings > Email > Dedicated IP** to request your IP.
</Update>

<Update label="January 17, 2024" description="Funnel Order Bump Enhancements" tags={["Enhancement", "Funnels"]}>
  **What's new:** Order bumps now support multiple products, custom styling, and conditional display logic based on the main product selected.

  **Why it matters:** Increase average order value with smarter, more flexible order bumps.

  **How to use it:** In the order form editor, configure order bumps with the new multi-product and condition settings.
</Update>

<Update label="January 10, 2024" description="Workflow Action Delay Improvements" tags={["Feature", "Workflows"]}>
  **What's new:** Wait and delay actions now support business hours only, specific days of the week, and holiday exclusions.

  **Why it matters:** Ensure automated messages only arrive during appropriate times.

  **How to use it:** Configure the **Wait** action with the new business hours and day-of-week options.
</Update>

<Update label="January 10, 2024" description="Dashboard Revenue Tracking Widget" tags={["Feature", "Dashboard"]}>
  **What's new:** A real-time revenue widget on the dashboard shows daily, weekly, and monthly revenue with comparisons to prior periods.

  **Why it matters:** Monitor business health at a glance every time you log in.

  **How to use it:** The revenue widget appears automatically on the dashboard. Customize the period in widget settings.
</Update>

<Update label="January 10, 2024" description="Contact DND Channel Controls" tags={["Feature", "Contacts"]}>
  **What's new:** Set Do Not Disturb preferences per channel (email, SMS, phone, WhatsApp) per contact, with automatic enforcement across all sending methods.

  **Why it matters:** Respect contact preferences and avoid compliance issues.

  **How to use it:** On any contact record, configure DND settings in the **Communication Preferences** section.
</Update>

<Update label="January 3, 2024" description="New Year Platform Performance Upgrades" tags={["Improvement", "Settings"]}>
  **What's new:** Infrastructure upgrades deliver 40% faster page load times across the platform, along with improved search indexing and database query optimization.

  **Why it matters:** Everything in HoopAI feels snappier and more responsive.

  **How to use it:** No action needed — performance improvements are automatic.
</Update>

<Update label="January 3, 2024" description="Reporting Email Campaign Analytics Overhaul" tags={["Enhancement", "Reporting"]}>
  **What's new:** Redesigned email analytics with delivery funnel visualization, device and client breakdowns, geographic open maps, and engagement over time charts.

  **Why it matters:** Deeper insights into email campaign performance for data-driven optimization.

  **How to use it:** Open any sent campaign and explore the new **Analytics** tabs.
</Update>