> ## Documentation Index
> Fetch the complete documentation index at: https://help.hoopai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google organic booking

> Let contacts book appointments directly from your Google Business Profile in Google Search and Maps results.

Google Organic Booking lets potential customers book appointments directly from your Google Business Profile — right from Google Search or Google Maps — without visiting your website first. This removes friction from the booking process and captures leads at the moment of highest intent.

## How it works

When enabled, your Google Business Profile listing displays a **Book** button alongside your business information. Clicking it opens your HoopAI calendar booking widget inline, allowing the customer to select a time and complete the booking without leaving Google.

## Requirements

Before enabling Google Organic Booking, ensure you have:

* A **verified Google Business Profile** connected to your HoopAI account via **Settings > Integrations**
* At least one active calendar in your account
* Business photos and information uploaded to your Google Business Profile

<Note>
  Google Organic Booking requires a verified and connected Google Business Profile. If your profile is not yet connected, go to **Settings > Integrations > Google Business Profile** to set it up.
</Note>

## Enabling Google organic booking

<Steps>
  <Step title="Open calendar settings">
    Navigate to **Calendars > Calendar Settings** and select the calendar you want to list on Google.
  </Step>

  <Step title="Enable Google Organic Booking">
    Find the **Google Organic Booking** section and toggle it on.
  </Step>

  <Step title="Activate the listing">
    Toggle the booking listing to active so it becomes visible on your Google Business Profile.
  </Step>

  <Step title="Upload required assets">
    Upload the photos and business information Google requires for the listing. This typically includes service images and a business description.
  </Step>
</Steps>

## Booking widget appearance in search

When a customer finds your business on Google and clicks **Book**, they see a streamlined booking widget that includes:

* Available dates and time slots
* Service or appointment type selection (if configured)
* Contact information form
* Confirmation screen

The widget inherits your calendar's customization settings (colors, branding, fields), so it looks consistent with your other booking pages.

## Benefits for local businesses

| Benefit                  | Description                                                                       |
| ------------------------ | --------------------------------------------------------------------------------- |
| **Reduced friction**     | Customers book without navigating to your website                                 |
| **Higher conversion**    | Captures leads at peak intent — when they are actively searching for your service |
| **Increased visibility** | The Book button makes your listing stand out in search results                    |
| **Mobile-friendly**      | Works seamlessly on mobile Google Search and Maps                                 |

## Disabling Google organic booking

To remove your calendar from Google Business Profile:

1. Go to **Calendar Settings** for the calendar
2. Find the **Google Organic Booking** section
3. Toggle the setting off
4. Save the changes

The listing is removed from Google Business Profile within 24–48 hours.

<Tip>
  Pair Google Organic Booking with automated appointment confirmations and reminders to create a seamless end-to-end experience for customers who discover your business through search.
</Tip>