;
};
Trigger links let you track exactly who clicks a link in your emails or SMS messages — and when. Unlike regular URLs, a trigger link fires a platform event every time it is clicked, which you can use to start a workflow, apply a tag, or branch your automation based on engagement behavior.
## Why this matters
A regular link just takes someone to a URL. A trigger link does the same thing — but also tells you who clicked it, when they clicked it, and can automatically launch follow-up actions the moment it happens. This turns passive link clicks into active lead intelligence. You can identify your highest-intent contacts based on what they actually click — not just whether they opened an email.
## How to create and use trigger links
Go to **Marketing** > **Trigger Links** (or find them in the **Conversations** section depending on your account view). Click **New Trigger Link**.
Give the link a descriptive name — for example, "Pricing Page Click" or "Free Guide Download". Enter the destination URL the link should point to. Click **Save**.
In your email or SMS builder, insert the trigger link as a regular hyperlink or button. In the link URL field, select your trigger link from the available options — the platform replaces the URL with a tracked version automatically.
In **Automation** > **Workflows**, create or open a workflow. Add the trigger **Trigger Link Clicked** and select the specific trigger link you want to respond to.
When a contact clicks that link, the workflow fires automatically.
After the trigger, add the actions you want to execute when someone clicks:
* **Send SMS:** Immediately follow up with a relevant message
* **Send Email:** Deliver related content or a personalized offer
* **Add Tag:** Mark the contact as interested in the specific topic
* **Update Pipeline:** Move the contact to a new opportunity stage
* **Wait Step:** Pause before the next action
A trigger link click indicates high intent. The follow-up action should be immediate and relevant — if someone clicks your pricing page link, send them a message about scheduling a call or a quote within minutes.
In a longer sequence, use an **If/Else Branch** to check whether a contact has clicked a specific trigger link within a time window. Send different messages to contacts who clicked vs. those who did not — keeping your follow-up relevant to their actual behavior.
View detailed click analytics for each trigger link from the **Trigger Links** section. See total clicks, unique clicks, and a full log of which contacts clicked and when.
## Key points
A regular link takes the contact to a URL without notifying the platform. A trigger link passes through the platform first — recording the click event and firing any associated automation — before redirecting the contact to the destination URL. The redirect is instant and invisible to the contact.
In a workflow, add a **Wait Step** configured to wait until the contact clicks a trigger link (or until a time limit expires). This is useful when the next action depends on whether the contact engaged with your content.
Trigger links work in both SMS messages and emails. In SMS, the tracked link is shortened automatically for readability. In email, the link can be attached to button text or inline text.
Common use cases: tracking who clicks a pricing page, triggering an immediate follow-up when someone downloads a lead magnet, segmenting contacts based on which product category they clicked, and identifying your most engaged leads for high-priority manual follow-up.
## Key benefits
Understand exactly what your audience is interested in based on what they click.
Automatically send relevant messages to contacts based on their specific click behavior.
Tag and segment contacts based on engagement events rather than just message opens.
Fire workflows immediately when a contact shows interest — the most valuable moment to engage.
Identify your highest-intent leads by tracking who clicks your most important links.
