;
};
SMS blasts let you reach your entire audience with a single message in seconds. With a 98% open rate and replies coming straight into your Conversations inbox, SMS blasts are one of the most powerful tools for driving immediate engagement and sales — with no ad spend required.
## Why this matters
SMS messages have a 98% open rate versus email's 20%, and most texts are read within 3 minutes of delivery. An SMS blast to your contact list generates engagement — and often direct sales — almost every time you send one, with zero ad spend.
## How to send an SMS blast
Go to **Marketing** > **SMS**, or use **Bulk Actions** from the **Contacts** section. Both paths let you send an SMS blast to your list.
Click **New SMS Campaign** or **New Bulk Action** and give your campaign a descriptive name so you can track it later.
Select who will receive the message. You can choose:
* Your entire contact list
* A specific Smart List (filtered segment)
* Individually selected contacts
Compose your SMS. Keep it concise — SMS messages are best under 160 characters per segment to avoid multi-part messages that increase costs.
Use **custom fields** to personalize each message. For example, `{{contact.first_name}}` inserts the recipient's first name automatically.
Optionally include a **trigger link** for click tracking or to fire a workflow when the contact clicks your link.
Start with the contact's name, lead with the value offer, and include a clear call to action with a link. Example: "Hey `{{contact.first_name}}`, we're running a special this week only! Claim your offer here: \[link]"
Select one of three delivery options:
* **Send now:** Delivers the message immediately to all recipients
* **Schedule:** Sets a specific date and time for delivery
* **Drip send:** Sends messages in batches over time (e.g., 100 per 15 minutes) to manage sending volume
Review your message content, recipient count, and send settings carefully. Click **Send** (or **Schedule**) to launch your campaign.
After sending, view your campaign statistics:
* **Delivered:** How many messages were successfully delivered
* **Failed:** Messages that could not be delivered
* **Clicked:** How many contacts clicked a link in the message
Replies from contacts appear automatically in your **Conversations** inbox.
## Key points
SMS messages have an average open rate of 98%, compared to roughly 20% for email. Most texts are read within 3 minutes of delivery, making SMS ideal for time-sensitive offers and announcements.
Personalization dramatically improves response rates. Using `{{contact.first_name}}` or other custom field values makes each message feel personal even when sent to thousands of contacts.
If sending to a large list, drip sending staggers delivery in batches to stay within carrier rate limits and reduce the risk of messages being flagged. This is especially important for lists over 1,000 contacts.
Including a trigger link lets you track who clicked and when. You can also use trigger links to automatically enroll contacts who click into a follow-up workflow.
## Key benefits
SMS generates sales almost every time you send — with no ad spend required.
Engage your entire contact list in under a minute with just a few clicks.
Monitor delivered, failed, and clicked statistics for every blast.
All contact replies flow directly into the Conversations area for easy response management.
Combine trigger links with workflows to create automated follow-up sequences based on who clicks.
