;
};
An email blast lets you reach your entire list — or a targeted segment of it — with a single send. Use it for announcements, promotions, newsletters, event invitations, or any message you want to deliver at scale. No ad spend required.
## Why this matters
Every email blast you send is a direct line to your audience. No algorithm decides who sees it. No ad budget determines how many people receive it. Email marketing consistently delivers one of the highest returns on investment of any marketing channel — and your contact list gets more valuable with every contact you add.
## How to send an email blast
Navigate to **Marketing** > **Emails** > **Campaigns** and click **New Campaign**.
Give your campaign a clear internal name — for example, "March Promo — Email Blast" — so you can identify it in your reporting history later.
Select who receives this email:
* **Entire list:** Send to all contacts in a contact list
* **Smart list:** Target a filtered segment based on contact properties (e.g., all contacts tagged "customer" who opened your last email)
* **Specific contacts:** Manually select individual recipients
Build your email using the drag-and-drop editor or HTML editor. Best practices:
* Write a compelling subject line (under 50 characters, personalized when possible)
* Personalize using custom field merge tags — `{{contact.first_name}}` is the minimum
* Include a clear, single call to action
* Add trigger links if you want to track clicks and trigger automated follow-up workflows
Emails with personalized subject lines get 20-50% higher open rates. Use `{{contact.first_name}}` in your subject line — "Hey \[Name], we have something for you" outperforms a generic subject every time.
Select how and when to send:
* **Send immediately:** Delivers as soon as you confirm
* **Schedule:** Set a specific date and time for delivery
* **Drip send:** Spread the send over a period of time in batches (best for large lists and deliverability)
Review your email one final time, then click **Send** or **Schedule**. Your campaign will appear in the Campaigns list with its current status.
After sending, return to the campaign to view statistics:
* **Open rate:** Percentage of recipients who opened the email
* **Click-through rate:** Percentage who clicked a link
* **Unsubscribes:** Contacts who opted out
* **Complaint rate:** Spam reports
Replies from contacts appear automatically in the **Conversations** inbox.
## Key points
Smart Lists are the most powerful targeting option. Build a Smart List filtered by tags, custom fields, engagement history, or any combination of contact data. The more targeted your list, the higher your engagement rates.
Include trigger links in your email to track which contacts clicked specific links — and automatically enroll them in follow-up workflows. A click on "Book a call" can instantly add a tag and start a booking follow-up sequence.
Drip sending spreads your blast out over time instead of sending all at once. This reduces the risk of being flagged as spam and is especially important for large lists or recently warmed domains.
Any contacts who reply to your email blast have their replies appear in the **Conversations** area, where you or a team member can respond directly.
To send email blasts with strong deliverability, ensure your dedicated email domain is verified. See the [Dedicated Email Domain](/academy/email-messaging/dedicated-email-domain) guide for setup instructions.
## Key benefits
Send a single message to hundreds or thousands of contacts instantly.
Email marketing delivers one of the highest ROIs of any marketing channel.
Smart Lists ensure your message goes to exactly the right contacts.
Send now, schedule later, or drip-deliver for maximum deliverability.
Open rates, click-through rates, and unsubscribe data help you improve every campaign.
Trigger links connect email blasts to workflow automation for hands-free follow-up.
