;
};
The average person spends over two hours a day on social media — which means your audience is there every single day, waiting to see content from you. The Social Planner lets you plan, schedule, and publish posts to all your connected profiles from one place. No more logging in and out of multiple platforms or scrambling to post in the moment.
## Why this matters
Consistency is the most important factor in social media growth. Businesses that post consistently — even if infrequently — outperform those that post sporadically at full volume. The Social Planner lets you batch a month of content in a single session, then set it and forget it. Your presence stays active even on your busiest days.
## How to schedule a social media post
Navigate to **Marketing** > **Social Planner**. You will see a calendar view of all your scheduled and published posts.
If you have not yet connected your accounts, go to **Settings** > **Integrations** and connect Facebook, Instagram, Google My Business, LinkedIn, TikTok, or other supported profiles. All connected accounts will be available when composing posts.
Click the **New Post** button (or click any date on the calendar). The post composer will open.
Choose which social profiles to publish to. You can select a single account or multiple accounts at once. Posting to multiple platforms simultaneously saves significant time for shared content.
Type your post copy in the text area. You can:
* Use the **Content AI** button to generate copy automatically
* Add images or videos from your media library
* Include hashtags, emojis, and links
Use the Content AI button to generate 3-5 variations of your caption, then choose the one that sounds most like your brand. This eliminates writer's block and cuts content creation time dramatically.
Select how to publish:
* **Post Now:** Publish immediately to all selected accounts
* **Schedule:** Choose a specific date and time for the post to go live
* **Save as Draft:** Save for editing and publishing later
* **Upload via CSV:** Bulk-import multiple scheduled posts from a spreadsheet
Review your post content, selected accounts, and scheduled time. Click **Schedule** (or **Post**) to confirm. The post will appear on your Social Planner calendar.
After posts go live, return to the Social Planner to view analytics — including reach, engagement, and click data — to understand what content resonates with your audience.
## Key points
The Social Planner supports Facebook (Pages and Groups), Instagram Business, Google My Business, LinkedIn (Profiles and Pages), TikTok, and Twitter/X. Connect any combination of profiles in Settings > Integrations.
Post Now publishes immediately for time-sensitive announcements. Schedule sets a future date and time for planned campaigns. Draft saves the post for review before going live. CSV Upload lets you import a bulk schedule from a spreadsheet — ideal for businesses or teams with high-volume content calendars.
Click any scheduled post on the calendar to edit the content, change the timing, or delete it. You can make changes right up until the scheduled publish time.
You can monitor and respond to comments on your posts directly within the Conversations area of the platform — no need to log into each social account separately.
## Key benefits
Manage all your social profiles and posts from a single calendar view.
Schedule weeks or months of content in advance so your feed stays consistent without daily effort.
Publish the same post across all your connected accounts simultaneously.
Post immediately, schedule ahead, save drafts, or bulk-import from a CSV.
Track engagement analytics to understand what content drives the most results.
