;
};
CC (Carbon Copy) and BCC (Blind Carbon Copy) give you greater flexibility and control when sending emails through the HoopAI Platform. Use CC to keep relevant parties informed and BCC to include recipients privately without revealing their identities to others.
## Why this matters
When you send an email from a Conversation, the CC and BCC fields let you loop in additional recipients without sending a separate message. BCC is especially useful for managers who want visibility into client communications without being visible to the client. CC keeps collaborators in the loop transparently.
When using CC or BCC, custom fields (merge tags) only apply to the **primary recipient**. If you need personalized content for multiple recipients, use the **Bulk Email Send** feature instead so custom fields work correctly for each individual.
## How to use CC and BCC in emails
In the **Conversations** area, open or start a conversation with a contact. Select **Email** as the communication channel in the message composer.
In the email composer, look for the **CC** and **BCC** fields. They are accessible via a **CC/BCC** toggle or link near the **To** field. Click to expand them.
Enter email addresses in the **CC** field for anyone who should receive a copy of the email and be visible to all recipients. CC recipients can see each other's addresses and will receive all replies if someone clicks "Reply All."
Enter email addresses in the **BCC** field for recipients who should receive the email privately. BCC recipients are not visible to the primary recipient or CC recipients — their address stays confidential.
Use BCC when sending client emails that your manager or business partner needs to monitor without the client seeing their email address.
Write your email as normal and click **Send**. All recipients — To, CC, and BCC — will receive the message.
## How replies work with CC and BCC
If a CC or BCC recipient replies to the email, their reply comes into the same conversation thread as the primary contact's replies in the platform.
If a recipient uses "Reply All," the response goes to all visible recipients (To and CC). BCC recipients are not included in Reply All responses — their confidentiality is maintained.
Custom fields (merge tags like `{{contact.first_name}}`) only populate for the primary recipient. For personalized campaigns to multiple recipients, use **Bulk Email Send** so each contact gets the correctly personalized version.
Use CC/BCC for individual conversational emails where you need to loop in a third party. Use Bulk Email Send when you want to reach many contacts with personalized messaging at scale.
## Key benefits
BCC protects the email addresses of private or sensitive recipients.
Reach multiple people simultaneously without duplicating effort.
CC keeps all stakeholders informed and creates a culture of open communication.
Choose exactly who receives each email and whether their inclusion is visible to others.
