;
};
Email blasts are a powerful marketing tool for reaching your entire audience with a single send. Use them to promote offers, share updates, announce events, or nurture leads — all without any advertising spend. The HoopAI Platform gives you full control over recipient selection, scheduling, and performance tracking.
## Why this matters
Every email blast you send is a direct line to your audience with no algorithm, no ad spend, and no gatekeeping. Email marketing consistently generates the highest ROI of any digital marketing channel. Businesses that email their list regularly build a warm audience that buys when they send.
## How to send an email blast
Go to **Marketing** > **Email** > **Campaigns**, or use **Bulk Actions** from the **Contacts** section. Click **New Campaign** or **New Email Blast**.
Give your campaign a descriptive internal name so you can identify it in your reporting later.
Select who will receive the email:
* Your **entire contact list**
* A specific **Smart List** (a filtered segment of contacts)
* **Individually selected** contacts
Use the email builder to create your message. You can:
* Start from a blank template or choose a pre-built template
* Add images, text, buttons, and links
* Use **custom fields** like `{{contact.first_name}}` to personalize content for each recipient
* Include **trigger links** for click tracking and workflow automation
Personalizing your subject line with `{{contact.first_name}}` can increase open rates by 20–50%. Keep subject lines under 50 characters and lead with the value — not your business name.
Ensure your **From Name** and **From Email** match your dedicated sending domain for best deliverability. Never send from a free email provider like Gmail or Yahoo — this will hurt your delivery rates.
Select your delivery method:
* **Send now:** Delivers immediately to all selected recipients
* **Schedule:** Pick a specific date and time for delivery
* **Drip send:** Send in batches (e.g., 200 emails every hour) to manage volume and avoid spam filters
Preview your email, confirm the recipient count, and click **Send** or **Schedule** to launch.
After sending, view campaign statistics from the campaign dashboard:
* **Open rate:** Percentage of recipients who opened the email
* **Click-through rate:** Percentage who clicked a link
* **Unsubscribes:** Contacts who opted out
* **Complaint rate:** Spam reports received
Contact replies flow into your **Conversations** inbox automatically.
## Key points
Personalizing email subject lines and body content with merge tags significantly increases open and click rates. At minimum, use `{{contact.first_name}}` in your subject line or greeting for every campaign.
When sending to large contact lists, drip sending prevents triggering spam filters by spreading delivery over time. This maintains better deliverability and protects your sender reputation.
A trigger link tracks which contacts clicked specific links in your email. You can also use trigger link clicks to automatically enroll those contacts into a follow-up workflow.
Monitor your unsubscribe and complaint rates after every send. A complaint rate above 0.1% signals list quality or messaging issues. The platform handles unsubscribe requests automatically to keep you compliant.
## Key benefits
Email campaigns generate consistent revenue without requiring any ad spend.
Reach your entire contact list in minutes with just a few clicks.
Track open rates, click-through rates, unsubscribes, and complaint rates for every campaign.
Contact replies appear directly in Conversations for easy response management.
Combine trigger links with workflows to create automated follow-up sequences based on engagement.
