;
};
Your booking page is often the first time a prospect actively engages with your business — they are choosing a time to meet you. A generic, unbranded booking page undermines the confidence they need to follow through. The HoopAI Platform lets you customize every visual detail of your booking page so it feels like a seamless extension of your website and brand.
## Why this matters
A booking page with no logo, mismatched colors, and a generic URL sends a subtle signal that the business is unprofessional or unsecured. Research shows that branded, consistent experiences increase conversion rates — more contacts who land on a branded booking page complete the booking than those who land on a generic one. Your booking page should look as polished as your website.
## How to create your branded booking page
Go to **Calendars** > **Calendar Settings** and click on the calendar you want to customize. Navigate to the **Forms & Availability** tab or the **Customization** section, depending on your calendar type.
Update the **Calendar Name** — this is what contacts see at the top of the booking page. Add a short **Description** explaining what the appointment is for and what the contact can expect.
Example title: "30-Minute Strategy Call"
Example description: "Book your complimentary strategy session. We will review your current goals and outline a clear next step."
Make the title action-oriented and specific. "30-Minute Strategy Call" converts better than "Consultation" because it sets clear expectations about the time commitment and format.
In the **Customization** or **Appearance** section of the calendar settings:
* Upload your business **logo** — it displays at the top of the booking page
* Set your **primary color** — used for the booking button, selected time slot highlights, and accents
* Set the **background color** — keep it consistent with your website or use white for a clean look
Under **Form Fields** or **Custom Fields**, add the questions you want contacts to answer before completing the booking:
* Name and email are collected by default
* Add **Phone** to enable SMS confirmation and reminders
* Add **custom questions** — company name, goal for the call, how they heard about you
* Mark fields as required or optional
Only ask for what you will actually use. Longer forms reduce completion rates — keep intake questions to 3-5 fields maximum.
After a contact completes their booking, they see a confirmation screen. Configure what happens at that moment:
* **Confirmation message:** The text shown immediately after booking — for example, "You are booked! Check your email for a confirmation and calendar invite."
* **Redirect URL:** Instead of a message, redirect the contact to a custom thank you page on your website — your booking confirmation funnel page, a video message, or a resource download
By default, your booking page lives on a generic platform URL. To use your own domain:
1. Go to **Settings** > **Domains** and confirm your domain is connected to the platform
2. Inside the calendar settings, assign the calendar to your connected domain
3. Set a clean URL slug — for example, `yourdomain.com/book` or `yourdomain.com/strategy-call`
See [Add a Domain or Subdomain](/academy/onboarding/add-a-domain-or-subdomain) if your domain is not yet connected.
Click **Preview** to see the booking page exactly as a contact will see it. Check:
* Logo and colors appear correctly
* Available time slots display accurately
* Form fields are in the right order and labeled clearly
* The confirmation message or redirect works after a test booking
Once satisfied, copy the booking URL and share it — add it to your website, email signatures, SMS messages, and social media bio.
## Key points
Without a custom domain, your booking page URL includes the platform's subdomain — for example, `app.hoopai.io/calendar/your-calendar`. With a custom domain connected, you can publish the page at `yourdomain.com/book` — a cleaner, more professional URL that reinforces your brand in every link you share.
Use a **confirmation message** for simplicity — just enter the text and the booking page displays it immediately. Use a **redirect** when you want to do something more sophisticated: send the contact to a thank you page with a video, offer a resource download, or trigger a pixel event for ad tracking. Redirect to a page on your own domain for maximum brand consistency.
Every additional field you add to the intake form reduces the percentage of contacts who complete the booking. Name, email, and phone are the core minimum. Add company name and one qualifying question if your sales process requires it. Avoid asking for information you can collect later in the discovery call itself.
The same branding options — logo, colors, custom domain, confirmation redirect — apply to all calendar types: Service (one-on-one), Round Robin, Collective, and Class Booking. Each calendar can have its own distinct branding, or you can keep a consistent look across all of them.
## Key benefits
A branded booking page with your logo, colors, and domain builds trust before the appointment even starts.
Familiar branding reduces friction and increases the percentage of visitors who complete the booking.
Collect exactly the information you need to prepare for the appointment — no more, no less.
Show a simple message or redirect to a fully custom thank you page with additional resources.
Publish at `yourdomain.com/book` for a clean, professional link you can share anywhere.
